Most Consumers Can’t Name a Green Brand: Survey
GreenBiz – Oakland,CA,USA
NEW YORK, NY — Most Americans can’t name any brands taking the lead in fighting climate change, according to a recent survey. Of the 1000 people in the US …
Green Makeup Artist Paige Padgett Says, ‘Get Smart’
MarketWatch – USA
“My brand of beauty is eco-conscious with respect to the environment and the individual. I call it Smart Beauty.” Paige is a REALIST, not a naturalist. …
Americans Believe Fighting Climate Change Will Boost Economy …
MarketWatch – USA
Again, research showed people continue to look to mainstream brands–not niche green specialists–for climate solutions. The research shows that, …
Office Depot Recognizes Counties across America for Energy …
MarketWatch – USA
In October 2008, each of the winning counties received 1000 free Office Depot Green brand Compact Fluorescent Light Bulbs (CFLs) to distribute throughout …
New Green Marketing Course Opens Up a New Era at UC Irvine Extension
MarketWatch – USA
The students will also analyze the social shift that makes green marketing a key aspect of business strategy today. “Most importantly, students will gain …
Celebrity Watch: the winners and losers
Times Online – UK
We can put a man on the Moon, we can vaccinate against flu – but we just can’t shuuut uuup about Russell Brand and Jonathan Ross. …
How green is green enough?
Globe and Mail – Canada
(We haven’t selected a specific brand yet.) A furnace and heat pump combination is typically referred to as a “dual-fuel” system because it uses both …
Courtyard Redefines the ‘Business Traveler’s Hotel’ – New Design …
MarketWatch – USA
The global power brand will reach 800 hotels in 2009 and is undergoing a $500 million make-over by its owners and franchisees over the next two and a half …
